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Microsoft Updates Logo

     
2:40 pm on Aug 23, 2012 (gmt 0)

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For the first time in 25 years, Microsoft is changing its corporate logo.

Microsoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores, as well as on the microsoft.com home page.

The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.
[seattletimes.nwsource.com...]
2:53 pm on Aug 23, 2012 (gmt 0)

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Colors for the first time ever. How very cutting edge.
3:33 pm on Aug 23, 2012 (gmt 0)

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Well, when you look at the windows 8 logo [logodesignlove.com...] - color *is* a bit radical. hehe
9:11 pm on Aug 23, 2012 (gmt 0)

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Did they buy the old Apple colors that aren't being used any more?
10:14 pm on Aug 23, 2012 (gmt 0)

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The logo honestly looks like something that was created with MS Paint.

I think the (now) old logo was more of a logo and could have been represented in any colour. It was also a sign of trust that (at least my generation) grew up with. The new one just isn't attractive, nor does it really look like a logo.

I expect Microsoft to change their logo again within the next 5-7 years.
2:00 am on Aug 24, 2012 (gmt 0)

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The logo honestly looks like something that was created with MS Paint.

Ha... Just what I was thinking. Bet they paid a small fortune for it to boot.
4:23 am on Aug 24, 2012 (gmt 0)

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Bet they paid a small fortune for it to boot.


Not meaning to go off topic, but the company that got ripped off was Walmart for paying someone to come up with an asterisk.

Marshall
9:56 am on Aug 24, 2012 (gmt 0)

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I think this new logo is very Windows 8. Whether Win8 will become a success, remains to be seen. I wonder how long this new logo will last, when Win8 does not become succesful.
2:26 pm on Aug 24, 2012 (gmt 0)

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Ugh. It looks very 2002.
3:42 pm on Aug 24, 2012 (gmt 0)

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if it isn't broke... FIX IT!
1:52 am on Aug 27, 2012 (gmt 0)

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I think it's an improvement from their old logo. Definitely simple... but I wouldn't expect them to re-invent the wheel.. they aren't known for that... Interesting to see where they are in 5-10 years...
8:48 am on Sept 11, 2012 (gmt 0)

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The Logo Company posted up a cool infographic detailing all the logos over the years. You can see some real shockers there :)


[thelogocompany.net...]