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Microsoft is planning to launch an ambitious plan in the next month to revamp advertising: television that watches you watching it.
The goal of NUads is to convince people to stop using their DVR to skip or fast-forward through ads by using the Kinect sensor for Microsoft's Xbox 360 console and Windows PCs to make ads far more interactive.
"During the Super Bowl, you're watching TV, some great ads pop up," Lyn Watts, a Microsoft manager, said during a presentation at the PII conference here this afternoon. "You say something like, 'Xbox share,' it'll share automatically, on Facebook or Twitter, whatever you like. Advertisers are really impressed by this."
Microsoft previewed NUads, short for natural user-interface ads, at the Cannes International Advertising Festival last June. NUads advertising opportunities will "begin rolling out in late spring," a Microsoft spokeswoman told CNET today.