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Microsoft Goes On The Offensive Over Google On Privacy

     
4:36 pm on Feb 1, 2012 (gmt 0)

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Microsoft Goes On The Offensive Over Google On Privacy [washingtonpost.com]
Microsoft on Wednesday seized on Google’s privacy flap as an opportunity to tout its own services as better for consumers.

In a national ad campaign to launch today, Microsoft says that it offers greater choice to its users and that it isn’t as interested in collecting data for behavioral advertising.

“Google is in the process of making some unpopular changes to some of their most popular products,” the ads read. “Those changes, cloaked in language like ‘transparency,’ ‘simplicity’ and ‘consistency,’ are really about one thing: making it easier for Google to connect the dots between everything you search, send, say or stream while using one of its services.”

5:45 pm on Feb 1, 2012 (gmt 0)

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This may be the beginning of seeing how "brand loyal" people are: loyalty versus privacy.

IMHO, Google is making too many changes at once which, in itself, could do more harm than the changes themselves.

Marshall
6:04 pm on Feb 1, 2012 (gmt 0)

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I agree, and the knives will come out at every opportunity. It also works both ways, so i'd be interested to see more on how it is countered. [webmasterworld.com]
 

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