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Microsoft needs to concentrate on a different kind of search: finding a buyer for Bing, its online search business. Bing is the industry’s distant No. 2 after Google. It has become a distraction for the software giant — one that costs shareholders dearly. The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing. A sale would be a boon for Microsoft’s investors.
I assumed that a lot of this was from Bing's advertising campaigns?
Data centers on the scale of Google and Bing to serve search are very expensive. Even so I don't understand a 2.6 billion dollar loss?