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Bing, The Costly Distraction For Microsoft

     
11:09 am on Jul 26, 2011 (gmt 0)

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Bing, The Costly Distraction For Microsoft [nytimes.com]
Microsoft needs to concentrate on a different kind of search: finding a buyer for Bing, its online search business. Bing is the industry’s distant No. 2 after Google. It has become a distraction for the software giant — one that costs shareholders dearly. The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing. A sale would be a boon for Microsoft’s investors.

11:56 am on July 26, 2011 (gmt 0)

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I was under the impression that Bing was supposed to collect information for MSoft, to use in other products, similar to what Google does?
12:49 pm on July 26, 2011 (gmt 0)

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I think you have to read these suggestion with a pinch of salt. As you say, how much would all that valuable data cost to acquire.
1:38 pm on July 26, 2011 (gmt 0)

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i sincerely hope Microsoft continues to ignore such commentary,

Might well be like wondering Why Amazon backers didn't give up on the company in the bad years
2:26 pm on July 26, 2011 (gmt 0)

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facebook or apple might make a better home for bing?

ha ok I won't even bother clicking the link to read the full article.
2:54 pm on July 26, 2011 (gmt 0)

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How do you lose that sort of money running a search engine? It must take real genius.
3:14 pm on July 26, 2011 (gmt 0)

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Seems to me the writer has a lack of vision. Those that invest in long term projects often get railed over short term profit.
3:52 am on July 27, 2011 (gmt 0)

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Data centers on the scale of Google and Bing to serve search are very expensive. Even so I don't understand a 2.6 billion dollar loss?
4:09 am on July 27, 2011 (gmt 0)

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How do you lose that sort of money running a search engine? It must take real genius.


Maybe all those deals Microsoft do at a costly price with other companies just to gain market share and be a player in the search engine world.
4:25 am on July 27, 2011 (gmt 0)

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Data centers on the scale of Google and Bing to serve search are very expensive. Even so I don't understand a 2.6 billion dollar loss?


I assumed that a lot of this was from Bing's advertising campaigns?
5:32 am on July 28, 2011 (gmt 0)

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That many visitors and they couldn't turn a profit? Yikes.

I suspect it's more a case of 'didn't want to turn a profit' given how monetized their results are. The question is what did they spend those billions on?
2:58 pm on July 28, 2011 (gmt 0)

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I assumed that a lot of this was from Bing's advertising campaigns?


yea they've been doing lots of product placement in TV / movies.


Data centers on the scale of Google and Bing to serve search are very expensive. Even so I don't understand a 2.6 billion dollar loss?


what about building NEW and expanding as well.