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Microsoft Corp. said it shipped more than 2 million copies of the Windows Phone 7 operating system last quarter, as the company tried to reverse sliding smartphone market share.
Customer satisfaction for the product is at 93 percent and brand awareness has jumped 22 points to 66 percent since it was released, Greg Sullivan, a senior product manager at Microsoft, said in an interview, citing internal measures.
Microsoft’s share of the smartphone operating-system market declined to 2.8 percent in the third quarter, from 7.9 percent a year earlier, according to Gartner Inc. Android’s share increased to 25.5 percent from 3.5 percent, while Apple’s iOS share declined to 16.7 percent from 17.1 percent.