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Microsoft Opposes Apple's Trademark Application For 'App Store'

     
12:54 pm on Jan 13, 2011 (gmt 0)

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Microsoft Opposes Apple's Trademark Application For 'App Store' [news.cnet.com]

Apple's effort to trademark the name "App Store" has run in to opposition from Microsoft, which argues the phrase is too generic to register and would restrict competitors' ability to use of the term to describe their own services.

A week after Apple launched its App Store for iPhone apps in 2008, the company applied for a trademark for "app store," a retail store offering "services featuring computer software provided via the internet and other computer and electronic communication networks," as well as other services, according to its application with the U.S. Patent and Trademark Office.

However, Microsoft filed a motion yesterday opposing the application with the agency's Trademark Trial and Appeal Board, saying "app store" is "generic for retail store services featuring apps and unregistrable for ancillary services such as searching for and downloading apps from such stores." Microsoft argued that "app" is a common term for mobile software applications, and that "store" is a common term for a "place where goods are sold."
2:29 pm on Jan 13, 2011 (gmt 0)

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I'm siding with Microsoft on this one.
3:06 pm on Jan 13, 2011 (gmt 0)

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Yea, I'm also with MS here. If this was granted it would be very bad news.

Mack.
4:16 pm on Jan 13, 2011 (gmt 0)

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Seeing how brutal are some other companies recently, I'm starting to love MS.
6:03 am on Jan 14, 2011 (gmt 0)

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Link in first post broken. Here's a link that works... [news.cnet.com...]

I'm surprised that Apple hasn't claimed that "App Store" is a play on "Apple".

I suppose, though, that this might open them up to a counter-claim from the agency's Trademark Trial and Appeal Board.

;)