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Microsoft Announces Mobile Ad Exchange

     
5:53 pm on Sep 17, 2010 (gmt 0)

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Microsoft Announces Mobile Ad Exchange [mediaweek.com]
The software giant on Thursday (Sept. 16) launched the Microsoft Advertising Exchange for Mobile, which it is touting as the first such platform designed to sell mobile ad inventory via a real-time, auction bidding model.

The announcement is being timed just prior to Microsoft’s rollout of Windows Phone 7 operating system this October. The company is encouraging developers who plan to create applications for Windows Phone 7 to tap into the exchange to monetize their apps.

Microsoft says it has also lined up several mobile ad networks to participate in the exchange, including Millennial Media, Where, InMobi and MobClix. However, it should be noted that Microsoft has not mentioned any plans to work with two of the biggest players in mobile: neither Google (which runs it’s own network AdMob) nor Apple.

8:53 pm on Sept 17, 2010 (gmt 0)

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cool, i've just found that anytime I promote to a mobile device it ends up a wasted CPC 100% of the time.
10:02 pm on Sept 17, 2010 (gmt 0)

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Another typical MS me-too FUD announcement.

The only difference is in the advertising arena only Google scares the competition with me-too FUD these days.

MS is just an annoying gnat swarming around waiting for advertising crumbs to fall off Google's plate.
11:07 pm on Sept 17, 2010 (gmt 0)

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I think it was a Discovery Channel where they showed a Bull to faint after a several bytes from the predator, and then the preadator simly waited for to the Bull to pass out, and then....EAT it.

Don't remember the name of the predator though, i think it was from Madagascar or so, a lizard looking thingy....

Bytes = Bites
11:51 pm on Sept 17, 2010 (gmt 0)

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MS is just an annoying gnat swarming around waiting for advertising crumbs to fall off Google's plate.


yeaaaaaaaa cause advertising is just SO cheap nowadays over at goog.