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Microsoft Corp. today announced KIN, a new Windows® Phone designed specifically for people who are actively navigating their social lives. Brought to life through partnerships with Verizon Wireless, Vodafone and Sharp Corporation, KIN is designed to be the ultimate social experience that blends the phone, online services and the PC with breakthrough new experiences called the Loop, Spot and Studio. KIN will be exclusively available from Verizon Wireless in the U.S. beginning in May and from Vodafone this autumn in Germany, Italy, Spain and the United Kingdom.
“Working closely with our partners, we saw an opportunity to design a mobile experience just for this social generation — a phone that makes it easy to share your life moment to moment,” said Robbie Bach, president of the Entertainment and Devices Division at Microsoft. “We built KIN for people who live to be connected, share, express and relate to their friends and family. This social generation wants and needs more from their phone. KIN is the one place to get the stuff you care about to the people you care about most.”
I'm not seeing anything particularly innovative, but it's interesting that MS is finally making an attempt to keep up with the mobile OS industry.