Microsoft Tag (beta): Camera Phones Link Direct to Content

[engine]

Microsoft Tag (beta): Camera Phones Link Direct to Content [microsoft.com]

Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They tranform physical media (print advertising, billboards,product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online.

With the Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!

[microsoft.com...]

[bill]

That's remarkably similar to the QR Code functionality that's embedded in every Japanese mobile phone.

This is a great technology if you can get it universally acceptable to all your mobile phones. I use it in Japan all the time. We have QR Codes on everything from business cards to the sushi in the supermarket.

[g1smd]

QR has been around for a while. Damn M$ for bringing out a different standard. Again.