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In selecting Mr. Lu, who will become president of the money-losing online services group in January, Microsoft chose an executive with deep technical knowledge over others with more advertising and media experience. He will be leading the company’s challenge to Google, which dominates the search and online advertising businesses.
“Microsoft is trying to emulate Google in naming a technologist to head the online unit,” said Youssef Squali, an analyst with Jefferies & Company.
Ha! A NY Times blogger is calling the move Microsoft’s Google Envy (Part 396) [bits.blogs.nytimes.com]
The choice of Qi Lu to run Microsoft’s online services division offers the clearest picture yet about Steve Ballmer’s vision for the company’s online effort. Its colors are blue, red, yellow and green and it is spelled G-O-O-G-L-E.
[edited by: Marcia at 6:16 am (utc) on Dec. 5, 2008]
Steve Ballmer: A Deal for Yahoo Would be Better If Done Soon
Steve Balmer has played this very well. Genius play infact.
Mr. Lu is obviously qualified technically, but this unit wasn't doing all that well under his tenure at Yahoo. Hopefully things will go better at MS. Things really couldn't get worse for them in this arena, could they?
I have occasionally wondered over the past few days if Mr. Lu and others were in a similar predicament and hence jumped at the chance to work for Microsoft where they were, presumably, offered whatever they needed to make their products successful.