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Microsoft's latest effort to get people to use its search service is something called SearchPerks, which gives people points for using the search engine that can later be redeemed for prizes.
Users who agree to download a small program to track their usage get one "ticket" per day for every Live Search query, up to 25 per day. The program runs through April, at which point users can "cash in" the tickets that they get and trade them in for prizes or donate them to a charity.
"At this time, SearchPerks is a limited promotion, though we remain open to expending availability of the promotion to different browsers and operating systems based on consumer interest," Microsoft said.
If you pay folks for an action, they will do that action, but mostly for the money.
Those searches are going to be 80% crap that folks search for just to make quota and get credits. There is no quality rules in place.
And the fact that you need to bog your machine down with yet another MS program to track it is even funnier. You would think Microsoft would be able to create a nice embedded web application into their search site that allowed users to log in and track their searches.
But a program you need to install? Common Microsoft... join the new millennium.
I was ready to give you my undying support, I really was. Actually I still am, I don't see this going far at all. If it does, it will be regionally specific and we'll probably see you lose another percent or two of market share which you cannot afford to do right now!
Why would i want to use another programme which generates a copius amount of money to an organisation for searching for something ?
I would rather earn a small income a bit like having an adsense ad or even better a loyalty programme for the web .
all fair and well earning billions off the web but what about joe average ... shareholder activism in a sense ?
my 2 pennies
I would rather earn a small income a bit like having an adsense ad or even better a loyalty programme for the web.
As with every other attempt at this kind of marketing, abuse destroys any potential value.
But that doesn't mean that it won't increase MS share of search on paper, which may be their only goal with this.
Nothing wrong with this kind of advertising. Brick and mortar, credit cards, and even your local phone company do this all the time. Ain't killed advertising yet....and if costs are known, never killed a company either.