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Microsoft Gets YuMe To Help Place Ads With Online Videos

     
5:02 pm on Jun 16, 2008 (gmt 0)

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Microsoft Corp. is getting help from start-up YuMe Inc., which specializes in serving advertisements to online videos, as it tries new ways to gain a larger slice of the online ad market.

The Redmond, Wash., software maker this month will begin using a YuMe service to place ads in videos running on Microsoft Web properties, executives at the two companies said.

Microsoft Gets YuMe To Help Place Ads With Online Videos [online.wsj.com]
2:47 am on June 17, 2008 (gmt 0)

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Hadn't heard of them, but their site says they reach 67% of the US population. That's pretty impressive.
5:57 pm on June 18, 2008 (gmt 0)

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For last few weeks, i have been tracking these video ad players, there are many more. Even Google is trying their hands on the market.

they do pre-roll, post-roll, mid-roll etc but then how do they target, geo-targeting is easy but whats so unique about them. They captured the market before anyone else did but then the market is still wide open for innovations.

Regards,
Aji

1:10 am on June 20, 2008 (gmt 0)

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Wonder why the traditional tv stations haven't seriously invested in this area? They have been serving video ads forever but don't really see any of them in the internet video market. Strange stuff.

Yume looks like an easy website to recreate so imagine they will have some strong competition in the not too distant future.