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Microsoft Corp. is getting help from start-up YuMe Inc., which specializes in serving advertisements to online videos, as it tries new ways to gain a larger slice of the online ad market.Microsoft Gets YuMe To Help Place Ads With Online Videos [online.wsj.com]
The Redmond, Wash., software maker this month will begin using a YuMe service to place ads in videos running on Microsoft Web properties, executives at the two companies said.
they do pre-roll, post-roll, mid-roll etc but then how do they target, geo-targeting is easy but whats so unique about them. They captured the market before anyone else did but then the market is still wide open for innovations.
Yume looks like an easy website to recreate so imagine they will have some strong competition in the not too distant future.