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Microsoft to Close Classified Ad Site

curious decision given apparent interest by big players in growing this

1:01 pm on Jun 8, 2008 (gmt 0)

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The news [nytimes.com] that Microsoft is closing its classified ad site called Windows Live Expo is a little surprising considering that Wal-Mart has just announced [msnbc.msn.com] the launch of a classified ad site and eBay has its Kiijii site it launched last year.

For a company that desperately wants to be known as a major Internet services company and looks to generate big revenue from these services, it would seem like the classified ad area is a natural.

12:16 am on June 9, 2008 (gmt 0)

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It would be interesting to hear a bit of the reasoning behind that decision. That NYT article is a bit sparse on that side.

My guess is that it has to do with some of that re-branding talk that MS has been bandying about. The Live brand is so misunderstood by the consumers. This might have the beginning of MS letting go some of the less popular Live segments.