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Microsoft Corp has proposed to buy Yahoo Inc's search business and take a minority stake in the Web pioneer, stopping short of a full-out merger, a person familiar with the discussions said on Monday.
As part of the deal, Yahoo would sell its Asian assets including significant minority stakes in Yahoo Japan and China's Alibaba Group, while Microsoft would buy a chunk of what remains of the company, the source said.
[edited by: engine at 10:25 am (utc) on May 20, 2008]
[edit reason] added quote [/edit]
[note: due to laziness, I did not read the article, so I apologize in advance if my question is redundant... ;-) ]
joined:June 2, 2003
Would anyone be surprised if future of search wars include patent wars?
What surprises me is that there haven't been more search technology battles. I suspect a number of potential challenges have never come to light due to quiet acquisitions.
This seems direct knowledge gain to enhance both live search and enterprise search.
Search obviously is an important area. It's an area where we had for a long time essentially built a search strategy based upon components that were to some large degree outsourced. Itís probably the thing that I feel worst about over the last several years -- us not making the R&D investment ourselves up front, but rather outsourcing. Itís funny, people sometimes say Microsoft wants to do it all. This is a case where we actually didnít do it all. Shoot, I wish we had done it all.
There's no magic in a sense about search. I just looked at the cover of this most recent Newsweek with the picture of the Google guys and you would think there was some magic looking at the cover of Newsweek, but there's no magic here.
With the kind of stuff we have in this company Ė hardcore software developers Ė weíll be able to do very, very, very, very well, and we are committed to doing very, very, very well. I think youíll see a lot of really good competition in the search area.
So far for MSFT doing an independent strategy.
They rarely do...they didn't even create Hotmail.
I can see M$ buying Yahoo's search and display ads, with some kind of revenue sharing between them. This would turn Yahoo more into a publishing company, freeing themselves from having to sell and serve ads.
Yahoo's Overture / PPC product is a bit of a dog though. Although I've used it since the product was known as GoTo (Yahoo didn't create that either) , the usability of the product is not very good, and the ROI is questionable. It might reinvigorate MS's PPC though.