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Microsoft Buys Farecast Travel Site

     
5:17 pm on Apr 18, 2008 (gmt 0)

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Microsoft bought Seattle-based airfare prediction and travel site Farecast earlier this month for around $115 million, according to a person familiar with the transaction.

A Microsoft spokeswoman would not comment on the terms of the deal, but did confirm the purchase, which closed April 9.

"Farecast has been a partner of ours on MSN Travel and we look forward to working closely with the Farecast team to incorporate and apply its technology in new and interesting ways," Whitney Burk, a spokeswoman with Microsoft's Online Services business, said in a statement.

Microsoft Buys Farecast Travel Site [seattletimes.nwsource.com]
11:33 am on Apr 19, 2008 (gmt 0)

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I'm totally unfamiliar with this technology. I am seeing a slight trend with MS releasing the predictive traffic technology like Clearflow [webmasterworld.com] though. Any ideas on how they could use this?