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It blocks virtually all ads, adwords, yahoo ads, msn ads, affiliate ads, etc. It does not require any third-party add-on.
Just wonder what will happen if MS puts a feature in Windows that allows users to get rid of all ads.
Will that kill Google or bring tons of lawsuits?
By "all" ads, I assume you meant "all ads except from Microsoft sources." :)
No. I mean *all* ads.
It will be a nice feature if Windows users can easily customize hosts file (through GUI). Not all Windows users know they can block ads by editing hosts file.
Few Internet users really like ads, they simply *accept* ads. But they will be happy if there is no ads, as well.
This feature will kill some M$'s revenue, not that much. But it will kill much G$'s revenue.
But it will kill much G$'s revenue.
Yes, and Microsoft will be sued in a nano-second after they release such a thing - you should remember that Microsoft is a convicted monopoly and any attempt to undermine competitor in such an unfair way would certainly lead to very tragic consequences for Microsoft.
I don't think it would work either anyway - Firefox is a very serious threat and if Google refused to serve search results to IE users until they upgrade then it could seriously tip the balance - but the latter is also nuclear option that will backfire unless Google is under serious unfair attack.
Anyway, it would be a feature that is disabled by default, and it would be a fair play: it applies to all ads, including m$'s.
And once again, many users will like this feature. For those who are against this feature, just turn it off, just a few clicks away.