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Why MS does not block all ads through host file?

     

tntpower

8:59 am on Feb 11, 2008 (gmt 0)

10+ Year Member



For example (I bet some of you know this host file), this file:

[mvps.org...]

It blocks virtually all ads, adwords, yahoo ads, msn ads, affiliate ads, etc. It does not require any third-party add-on.

Just wonder what will happen if MS puts a feature in Windows that allows users to get rid of all ads.

Will that kill Google or bring tons of lawsuits?

:)

LifeinAsia

5:23 pm on Feb 11, 2008 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Serious lawsuits.

By "all" ads, I assume you meant "all ads except from Microsoft sources." :)

tntpower

5:40 pm on Feb 11, 2008 (gmt 0)

10+ Year Member




Serious lawsuits.

By "all" ads, I assume you meant "all ads except from Microsoft sources." :)

No. I mean *all* ads.

It will be a nice feature if Windows users can easily customize hosts file (through GUI). Not all Windows users know they can block ads by editing hosts file.

LifeinAsia

5:59 pm on Feb 11, 2008 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



So you want MS to include a feature to make it easy for people to reduce MS's revenue?

Lord Majestic

6:15 pm on Feb 11, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So if they did that, then advertisers would just change domains or use IPs. Most people would probably complain that websites don't look good with gaps from ads that failed to load.

LifeinAsia

7:02 pm on Feb 11, 2008 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Not only that, but as soon as all the advertisers started changing server IPs, users would complain that ads are no longer blocked.

tntpower

9:10 pm on Feb 11, 2008 (gmt 0)

10+ Year Member



If I could make the decision, I would like to add this as an add-on feature to Windows (disabled by default).

Few Internet users really like ads, they simply *accept* ads. But they will be happy if there is no ads, as well.

This feature will kill some M$'s revenue, not that much. But it will kill much G$'s revenue.

Lord Majestic

9:29 pm on Feb 11, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But it will kill much G$'s revenue.

Yes, and Microsoft will be sued in a nano-second after they release such a thing - you should remember that Microsoft is a convicted monopoly and any attempt to undermine competitor in such an unfair way would certainly lead to very tragic consequences for Microsoft.

I don't think it would work either anyway - Firefox is a very serious threat and if Google refused to serve search results to IE users until they upgrade then it could seriously tip the balance - but the latter is also nuclear option that will backfire unless Google is under serious unfair attack.

tntpower

10:26 pm on Feb 11, 2008 (gmt 0)

10+ Year Member



If I could meet Bill Gates personally, I would suggest to do that.

Anyway, it would be a feature that is disabled by default, and it would be a fair play: it applies to all ads, including m$'s.

And once again, many users will like this feature. For those who are against this feature, just turn it off, just a few clicks away.

 

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