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Why MS does not block all ads through host file?

     
8:59 am on Feb 11, 2008 (gmt 0)

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For example (I bet some of you know this host file), this file:

[mvps.org...]

It blocks virtually all ads, adwords, yahoo ads, msn ads, affiliate ads, etc. It does not require any third-party add-on.

Just wonder what will happen if MS puts a feature in Windows that allows users to get rid of all ads.

Will that kill Google or bring tons of lawsuits?

:)

5:23 pm on Feb 11, 2008 (gmt 0)

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Serious lawsuits.

By "all" ads, I assume you meant "all ads except from Microsoft sources." :)

5:40 pm on Feb 11, 2008 (gmt 0)

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Serious lawsuits.

By "all" ads, I assume you meant "all ads except from Microsoft sources." :)

No. I mean *all* ads.

It will be a nice feature if Windows users can easily customize hosts file (through GUI). Not all Windows users know they can block ads by editing hosts file.

5:59 pm on Feb 11, 2008 (gmt 0)

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So you want MS to include a feature to make it easy for people to reduce MS's revenue?
6:15 pm on Feb 11, 2008 (gmt 0)

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So if they did that, then advertisers would just change domains or use IPs. Most people would probably complain that websites don't look good with gaps from ads that failed to load.
7:02 pm on Feb 11, 2008 (gmt 0)

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Not only that, but as soon as all the advertisers started changing server IPs, users would complain that ads are no longer blocked.
9:10 pm on Feb 11, 2008 (gmt 0)

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If I could make the decision, I would like to add this as an add-on feature to Windows (disabled by default).

Few Internet users really like ads, they simply *accept* ads. But they will be happy if there is no ads, as well.

This feature will kill some M$'s revenue, not that much. But it will kill much G$'s revenue.

9:29 pm on Feb 11, 2008 (gmt 0)

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But it will kill much G$'s revenue.

Yes, and Microsoft will be sued in a nano-second after they release such a thing - you should remember that Microsoft is a convicted monopoly and any attempt to undermine competitor in such an unfair way would certainly lead to very tragic consequences for Microsoft.

I don't think it would work either anyway - Firefox is a very serious threat and if Google refused to serve search results to IE users until they upgrade then it could seriously tip the balance - but the latter is also nuclear option that will backfire unless Google is under serious unfair attack.

10:26 pm on Feb 11, 2008 (gmt 0)

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If I could meet Bill Gates personally, I would suggest to do that.

Anyway, it would be a feature that is disabled by default, and it would be a fair play: it applies to all ads, including m$'s.

And once again, many users will like this feature. For those who are against this feature, just turn it off, just a few clicks away.