Welcome to WebmasterWorld Guest from 54.167.46.29

Forum Moderators: bill

Message Too Old, No Replies

Microsoft Goes For Shopping Cart Adverts

Via Atlas technology aquired through purchase of aQuantive last year

     
5:04 pm on Jan 16, 2008 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:22282
votes: 236


Microsoft, MediaCart Holdings and Wakefern Food are working on new technology to deliver personalised ads to shoppers through computerised shopping trolleys.

MediaCarts have been tested for nine months by Wakefern in its ShopRite stores in the US and involve shopping trolleys with computerised screens that deliver ads and other information to shoppers based on their preferences, the companies said.

Microsoft Goes For Shopping Cart Adverts [pcadvisor.co.uk]

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members