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Microsoft Sees Growth Opportunities in Digital Ads & "BRIC" Region

   
2:50 pm on Nov 14, 2007 (gmt 0)

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Microsoft Corp Chief Executive Steve Ballmer said on Tuesday the company sees growth opportunities in emerging countries and the shift to digital advertising.

At the company's annual shareholder meeting, Ballmer said Microsoft's sales in "BRIC" countries -- Brazil, Russia, India and China -- will grow to almost $3 billion in fiscal 2008 ending in June from about $1 billion three years ago.

It is still only a small percentage of Microsoft's estimated total revenue of close to $60 billion this year, but the company is working to increase revenue in those countries with new business models and better piracy control measures.

Microsoft Sees Growth Opportunities in Digital Ads & "BRIC" Region [uk.reuters.com]

3:31 pm on Nov 14, 2007 (gmt 0)

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Cool, Ballmer actually did something usefull... He gave us a neat sounding acronym for four of the countries I'm most likely to block from sites that allow user input...

I think I'll call it the "BRIC Block"...

Oh... wait. I should add in Nigeria too...

The "BRINC Block"...

Uhh... Seriously though. Should we be overly impressed that countries that, added together, represent more than half the world's population now account for 5% of Microsoft's revenue? Sure, it might be an improvement, and there's certainly room to grow, but we've been hearing about the "surging" consumer markets in China and India for over a decade now.

Call me a sceptic, but I'm gonna hold off on brushing up on my Mandarin until I see a bit more evidence.

4:27 pm on Nov 14, 2007 (gmt 0)

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---"BRIC" Region --

Sorry Steve, that "BRIC" ain't flying or going to fit into my SMB window.

8:02 am on Nov 16, 2007 (gmt 0)

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Cool, Ballmer actually did something usefull... He gave us a neat sounding acronym for four of the countries I'm most likely to block from sites that allow user input...

Have you read any newspaper in last 4 years or have you been living under the rocks during the last 4 years? The term 'BRIC' was coined by Goldman Sachs in 2003. Steve Ballmer didn't invent this term.

10:57 am on Nov 30, 2007 (gmt 0)

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Interesting, I wonder what kind of "new business models" they have in mind. Will they just slash prices to compete with the pirates or do Microsoft have something else up their sleve?
 

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