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Thousands of mobile applications are secretly running ads that can't be seen by users, defrauding marketers and slowing down smartphones, according to a new report by Forensiq, a firm that tracks fraud in online advertising.
Over the course of the 10-day study, one percent of all devices observed in the U.S. ran at least one app committing this kind of fraud; in Europe and Asia, two to three percent of devices encountered fake ads. Forensiq identified over 5,000 apps that display unseen ads on both Apple and Android devices. Report: Invisible Ads on Mobile, the $895 Million Fraud [bloomberg.com]