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While mobile devices generated 90 percent more visits than tablets, tablets actually generated 12 percent more bookings and 59 percent more booking revenue than mobile. [4hoteliers.com...]
That's from the lodging industry, but it seems typical. Looking at some analytics recently for about 250,000 visits, conversions on mobile can be extremely low.
Much of this is inherent in the medium. I think to really get conversions on mobile you probably need an app, but that only works if you're the type of business that has a lot of repeat customers.
Have you done anything lately that moved the needle on mobile conversions?
joined:Dec 10, 2005
I think to really get conversions on mobile you probably need an app, but that only works if you're the type of business that has a lot of repeat customers.
as this is impossible to track
I used to work in the telecom business for a few years and you all have no clue what kind of crazy things go on trying to get a slice of all that money going over their wires, it's crazy.
... do you mean that only the most loyal of customers will be motivated to download a native app in the first place?
Facebook or Google+ etc. login on both devices is a reasonably reliable indicator of continuation of purchasing path.
joined:Jan 30, 2006
Try exclusive offers to your mobile users at the top of the page. Message it so they can't help to go back while on their desktop.
All the technology is there to make mobile purchases as simple as possible but the telecom, operating system and other payment methods are all battling to get a slice of that pie which is why it hasn't been solved yet as they all want a part of each sale you make on the phone.
Phones snatched while in use are on and the security measrures are useless.
Simplified UI = Bingo!
We are just past the door of mobile revenue streams
Same thing will repeat in mobile. Different venue, same old gig ...