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As a follow-up from this week’s Summit, today we’re excited to announce that the integration between Google Analytics and Google Play, previewed at I/O 2013, is now available to all users! This is especially exciting for app developers and marketers because it’s the first time - and only way - to get a holistic view of the Play acquisition funnel in one easy to understand report.Google Play Now With Google Analytics For Mobile Apps [analytics.blogspot.com]
To start using the Google Play Referral Flow Report, you need to simply link your Google Analytics Property to your Android app in Google Play.
Starting today, you can link your Google Analytics account with your Google Play Developer Console to get powerful new insights into your app’s user acquisition and engagement. In Google Analytics, you’ll get a new report highlighting which campaigns are driving the most views, installs, and new users in Google Play. In the Developer Console, you’ll get new app stats that let you easily see your app’s engagement based on Analytics data.Improved App Insight by Linking Google Analytics with Google Play [android-developers.blogspot.com]