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Google Steps Up Android Branding Splash Screens

     
1:43 pm on Jun 29, 2015 (gmt 0)

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Clearly, Google missed a trick and is now putting it to rights with the new splash screens on loading.

Well this is an interesting change for Google. The company is one-by-one rolling out updates to its in-house Android apps that include splash screens. These screens (screenshots via a user on Reddit) are displayed during the 2-3 seconds between tapping an appsí icon and the app actually loading. Google Steps Up Android Branding Splash Screens [9to5google.com]


Itís an interesting change particularly because Google was in the past very adamant about developers not using splash screens, but rather displaying a non-functional, or blank, UI to make it obvious that the app was open and loading.
 

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