As part of an overall tidy up we are looking to implement rewriting using IIS URL Rewite Module 2 running on IIS7.
Our current urls are like:
We want to move them to :
The rewriting part is working well on my test site but I then got to reading about rules for trailing slashes and also enforcing lower case.
If I have these urls would they all be seen as different?
Should I be adding rules to ensure trailing slashes for this style of url, and forcing everything to lower or is that going overboard?
Obviously if we are moving to a new structure we want to do it once and do it right first time.
I am setting canonical tag in each page, and also going to put a 301 in if the incoming URL doesn't match what I expect. Oh and 301s from old style URLs to new. Also in the rewrite module I can set a canonical rule for overall urls to always include the www or not.
Does that sound like a plan or a recipe for instant traffic massacre?!