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Please remember, this is a .NET 3.5 architecture change... not related to SEO or anything like that. To get a picture of what I'm dealing with, open Visual Studio 2008 and click File --> New --> Project (we compile our Data Access and Business Logic into their own dlls, and treat them as separate projects within the solution).
Any frameworks you would install, MVC vs. web forms, config setup, build setup, etc.
You also need to think going forward about maintaining it how hard will it be to add features and adapt to changes. For example what happens if you get hit by a bus!
For example MVC vs. web forms
MVC allows for a great deal of options for automated testing.
Web form you can find many more developers who know how to code them. And you can find many more controls designed for standard webforms vs MVC projects.