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1) Just write the whole content into the field as you would normally via UPDATE or INSERT - I've tried this with smaller amounts of data but never with larger amounts.
2) Write your records into a text file and use BULK INSERT to load data from the text file into the table, just remember to use something other than linebreak as the end of record marker if you need to write multi-line data...
The last time I used this I think I delimited with tab and used the vertical bar as the end of record marker - I was working with similar amounts of data (if not larger) at the time so I can guarantee this will work, although it's a little sloppy for anything other than an initial data-load.
- Tony