I can see the advertisers point
Yes and no. I can see why they're upset. Their livelihoods are at stake (actually, let's say our livelihoods because my household is at least indirectly funded by the ability to show effective ads on the internet).
On the other hand, where was it written that the manufacturers of the hardware that runs the internet have an obligation to make every user trackable? This was never the case with radio, TV, or print ads. Suddenly, the ad industry thinks it's a God-given right on the internet? I'm sorry, but no.
I've evolved a bit on this over the years. At first I felt like Robzilla
I'd rather see relevant retargeted ads than irrelevant ads
But now I feel like Mack
I despise being followed by adverts
What prompted the transformation? Two things primarily.
First more and more aggressive targeting and the increasingly uneasy feeling I felt about being tracked all over the web.
Then, a special case of the above. Yours truly had his image used in an ad. You don't notice how you're being tracked, or at least I didn't, when it's just a set of products that you may or may not find interesting. But when it's your own mug in the ads, you tend to notice when and where it shows and it was *everywhere* This ad was for a small-time business with fairly rudimentary ad buying behavior. It made me realize that if they were tracking me that aggressively, what there the big boys and girls doing?
In my opinion, the ad industry broke the social contract at some point and now they are trying to glue it back together with things like the IABs LEAN campaign and such, but for me and many others, it's just too late.
So as a user, I applaud Apple.
As an advertiser... this ads some challenges, that's for sure.