joined:Jan 22, 2005
Not if newspapers can figure out how to survive on less cash. Lets remember, that there are 25% of the households in the US that don't have internet. Those ppl still buy papers.
You're right, print will be around for a long time, but it will be direct mail most marketers use. Few ad buyers are interested in 40 to 50 percent of a market. Targeted direct mail, which newspapers cannot provide. (A few newspapers, it should be noted, have gotten into the mailing list biz, wisely. But, that is not the news biz.)
Those 25 percent of the household without the web are not attractive to many advertisers with print. CommanderW is right; TV and radio is what they use.
"Survive with less cash" is right on the money, although everyone is loathe to address the problem that way.
All in all, I think tablets might help the news business.
...the fact that, after all these decades, the news is still all crappola ?! Me, I avoid news at all costs already.
If you are going to feel bad each time to use Product X, and you aren't seeing any real payoff, why would you use it? (While I still get the NYT every day, I canceled my subscription to my local daily newspaper after 30+ years a few months ago. They still drop one off at the end of my driveway every morning despite me not paying for it. Yeah, I look at it, but not like I once did. If I'm interested in story, I go to the web. And, this morning I seriously thought about saying, "Hey, folks, I do not want it, even for free, OK? Thanks anyway.")