Direction of Local Directional Online Ad

[Chicago]

As for the kinds of businesses that will take advantage of local digital directional advertising, Kelsey expects 63% of the $5.1 billion expected for 2009 will be claimed by national businesses and the remaining 37% will be claimed by small businesses.

Kelsey/eMarketer [kelseygroup.com]

[chrisnrae]

I think those running local search need to be careful though in not letting advertising dollars make it "national". When I search for: cameras in tampa florida on a *local* search engine, I want to see local retailers. If I wanted a list of national stores, I'd search the regular engine.

[RossWal]

What about your local Ritz Camera? Would you want to see them? I would. OTOH, I do get frustrated by some national debris littering the local search scene.