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2017 Local Search Ranking Factors

resumes publication under Moz

8:42 am on Apr 16, 2017 (gmt 0)

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WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Local Search Ranking Factors, a survey of many leading local SEOs, founded in 2008 by David Mihm and acquired by Moz in 2013, has resumed publication after David's departure from Moz in 2016 to start a new company.

This year's survey, published by Moz under the editorship of Darren Shaw, is an impressive and well-organized guide, available here...

2017 Local Search Ranking Factors
https://moz.com/local-search-ranking-factors [moz.com]

Surveys from prior years get their own dated permalink. Until 2018 appears, 2017 will appear at the above url.

The 2017 survey includes an overview of major changes, a list of definitions, an introduction to the types of ranking factors considered... lists of the "Top 50 Local Pack Finder Factors" and the "Top 50 Local Organic Factors", a well-organized, well-edited Comments section, and a bibliography and list of contributors.

I'm just beginning to scratch the surface of this major article. Well worth some time if you're involved with local SEO, and, I would suggest, even if you're not. Over the years, local search has brought together a great many personalization and localization factors that have found their way into regular organic search, and, with the explosion of mobile, it's very likely that this will continue.

9:25 am on Apr 16, 2017 (gmt 0)

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WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Really helps to see the ranking factors broken down like that. Thanks Robert.

I've always just used common sense with keyword business titles & and on-page address & contact info.

Another factor I feel has helped greatly is using meta geo tags w/ satellite coordinates.

The backlinks from review sites is probably common sense as well. They are free and not much work to develop.

And of course Google & Bing business accounts (places) to get into their maps for GPS driving instructions. I read the activity reports showing a steady increase each month.

This is even more important as we move towards a more dominant mobile index.
11:21 pm on Apr 16, 2017 (gmt 0)

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WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Yes, this is a valuable resource. I am using schema tags as a major housekeeping activity this year.