What account to use, for Google My Business / My Maps?

[brycen]

What's the best practice for setting up a Google My Business / Google Maps / Google Local listing? The choices seem to be:

• A existing gmail account from a person associated with business (one who won't check or follow up).
  
• My personal gmail, as a consultant.
  
• A new "[e-mail]" email address set up for marketing purposes (and used for Yelp, Houzz, etc)? This will not be a natural person, but a role account.
  

I don't want to create a future problem transferring a listing like [webmasterworld.com...]

The business is listed in all the yellow pages, but does not appear on Google maps. It's a service area business (similar to a plumber). The business has a website.

[Catalyst]

Hi Brycen,

I recommend going with #3. Google prefers and has more trust in a domain name email for the company, and it can come in handy in case of account conflicts which sometimes come up. Def not #2.

Are you sure there is not a listing yet? If in YP G usually scrapes and creates a listing. Sometimes they don't show on maps, so I'd just double check with a couple searches in map maker to be on the safe side.

[brycen]

Thanks.

Is there a procedure to later transfer a Local listing to another account?

Are there any glitches with setting up an account with a "role" rather than a natural person? The form still asks for "first name, last name", but I'd rather enter "marketing department" if that does not cause hassles.

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I searched really hard for this business. There are some inconsistencies in the address (some are the owner's house, others are a mail drop), but nothing that really explains the lack of a listing.