Local SEO for states vs. cities?

[Andiamo]

I'm working with a client who services entire states. Can local SEO be implemented on a state-wide level as opposed to focusing on specific cities?

[travelin cat]

Does the client have one location or many throughout the state?

[Andiamo]

Just the one. But it's not a business that invites clients to visit his establishment - it's a business where he goes out to clients to service them at their locations throughout the state.

[travelin cat]

You can specify the service area when you set up the account in the search engines. You can also indicate that the business visits their clients as a service business and that clients do not visit their business location.

One thing to think of with a statewide business, if they have competitors with a physical location in certain cities, those competitors will most likely get higher rankings in the local 7 pack listings for those cities.

[Broland]

Quite contingent upon the niche and competition, but often times it's best to establish regions within the state and have a location for each region. You can use counties or simpley Northern region, South Western region, Eastern region, etc.