I'm working with a client who services entire states. Can local SEO be implemented on a state-wide level as opposed to focusing on specific cities?
2:48 pm on Mar 10, 2014 (gmt 0)
Does the client have one location or many throughout the state?
2:53 pm on Mar 10, 2014 (gmt 0)
Just the one. But it's not a business that invites clients to visit his establishment - it's a business where he goes out to clients to service them at their locations throughout the state.
3:00 pm on Mar 10, 2014 (gmt 0)
You can specify the service area when you set up the account in the search engines. You can also indicate that the business visits their clients as a service business and that clients do not visit their business location.
One thing to think of with a statewide business, if they have competitors with a physical location in certain cities, those competitors will most likely get higher rankings in the local 7 pack listings for those cities.
2:02 am on Mar 12, 2014 (gmt 0)
Quite contingent upon the niche and competition, but often times it's best to establish regions within the state and have a location for each region. You can use counties or simpley Northern region, South Western region, Eastern region, etc.