Just had an interesting phone call from a company offering local search optimisation.
While I'm not interested in taking up their offer, I would like some insights as to how their method works.
They claim they can rank you #1 for [key-phrase town/city/region].
They backed this up by giving me several examples of real customer's keywords to search on Google and letting me pick a random town (chose a number of fairly remote, little villages). Their customer's optimised landing pages, of course, appeared in all top 5 results...
As far as I can tell, they must have a database of counties/cities/towns/villages and auto-generate 10,000's of identical content (barring placename) landing pages.
For one specific example, they have created multiple EMDs (with content over a year old) for each targeted keyphrase with a url like www.keyphrase/region/town.html - all of which (according to Majestic) have no backlinks.
So, how can they create (literally) 10,000's of pages of near-identical content, with no backlinks (even at domain-level) on EMDs (which are supposedly not currently favoured by G.) and still rank in all top 5 slots on Google?
Ps this is not a rant, as none of my competitors are engaging in this, just curious as to how it works.