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Chitika looked at “millions of online ad impressions seen between September 21st and 27th, 2012.” To ensure it was measuring “local search,” Chitika compared the queries it was seeing from the engines “against its extensive database of local keywords and phrases (e.g. “near me,” “in Boston,” “around St. Louis,” etc.).”
What Chitika found was that 43 percent of the overall query volume coming from Google (mobile and PC) carried a local intent. That compared with 25 percent on Yahoo and Bing.
Today, twenty-percent of the searches that are done on Google are done looking for local information.
Postscript: I asked Chitika to provide a breakdown of PC vs. mobile search in these findings. Chitika said that nearly three-quarters of Google’s local queries are in fact coming from mobile. It’s the opposite for Bing and Yahoo.