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Google Places: services area + hidden address is highway to disaster?

3 True or false questions

6:58 pm on May 26, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 2, 2009
posts: 194
votes: 0

I've seen a webminar about google places, very convincing. And they say if you use hidden address but set up service area, you WONT show at all in Google places.

That is very very odd for business without a frontstore in area.
Is that really true?

1) Scenario: you sell services in a mexican city (just to say something), your address is located outside that city but in mexico, you work from home so according to guidelines you MUST hide address, and you set up the MexicanCity as service area.

According that youtube marketing google places webminar, you are dead.

True or false?

2) How can a hidden address business show at all if he serves different locations? To me don't have a single chance to show up if he provides services in different states (or even contries)

True or false?

3) Your business has homeoffice in State A - and you sell services to State B, so your phone will never match State B. You are down again, even when you don't need at all phisical presence in State B (travel services are a clear example of this, in opposite to pizza delivery)

You're dead again.

True or false
4:50 am on May 27, 2012 (gmt 0)

Preferred Member

10+ Year Member

joined:Nov 17, 2002
posts: 526
votes: 4

A little confused because you are talking about businesses serving a different area than they are located in. That's not what Places is for. Even if you didn't have address hidden you would not rank for competive keywords except for the the city you located in.

But as I mentioned in your other thread, if you have a business IN the city you service and hide your address, per the new guidelines, it doesn't really hurt ranking now. It may have in the past.

Check for yourself. Do a bunch of searches for "city + keyword". Try different cities and keywords like carpet cleaners, moving company, plumbers, exterminators. You'll see a bunch of listings that rank #1 even though they have address hidden (even above listings that show address).

Keep in mind too, that right now about 70% of local searches are pulling the BLENDED algo which is about 95% based on organic ranking factors, not Places ranking factors such as address anyway.

Linda Buquet