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#1 in organic search but nowhere in Google Maps - why?

5:26 pm on Jul 5, 2010 (gmt 0)

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My client ranks #1 for the search "[business type] abruzzo" in google.com or google.co.uk. What I cannot for life of me understand is why if you do the same search in Google Maps my client's site doesn't even list in the first 100.

Any ideas?

[edited by: tedster at 11:03 pm (utc) on Jul 5, 2010]
[edit reason] no specific searches, please [/edit]

9:57 pm on July 5, 2010 (gmt 0)

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Because the search string you specified has no geographic component? Country, province/county/region, town/city or neighborhood name needs to be added.

Maps searches are typically 'what' and 'where' less the 'and' part. So [business type] abruzzo London might put your client in the results.

[edited by: tedster at 7:22 am (utc) on Jul 6, 2010]

10:09 pm on July 5, 2010 (gmt 0)

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Have you created a listing in Google Business Places?

If not that is the best place to start.


This will allow you to associate your website to a brick & mortar store. You can adjust the map placement and more.

If you have this setup already make sure the listing is active and try searching with a geo location as Hoople suggests.
10:15 pm on July 5, 2010 (gmt 0)

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Hoople, Abruzzo is a province in Italy. Just like (and close to) Tuscany :)

Edit /add: the specific search may be deleted soon, but I notice that google.it shows the site right below the local results. The ones featured in local search all feature their address. Your(?) contact info is an image, that's something I would look at.
6:36 am on July 6, 2010 (gmt 0)

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Thanks guys,
Yes the site has been with Google places for ages.
I think I've found the answer - two in fact.
The first answer is that I'm absolutely stupid.
The second answer spins off from the first; I should have realised that as regards mapping Google trusts you if it can find you. It can't find this property because its address (as far as Google is concerned) simply doesn't exist.
Why not?
Because about four years ago, the local authorities in their infinite wisdom (this is rural Italy remember) decided to change all of the road names in the village - the population of the village is around 200. In their defence there only was one road name for the whole of the village and low and behold if you Google that original road name Google will immediately take you straight to it - and that without any reference whatsoever to the country. Now it's also true that the new road name exists and Google will show you lots of option within Italy but not anywhere remotely near the location of this property.
So there we have it.
What I've just done is to upload a geo sitemap file. What I will do next is to upload a microformat contact details hcard. If that doesn't work I'll consider changing the property address listed back to the old original address which as we know Google Maps can find without difficulty.
4:09 pm on July 13, 2010 (gmt 0)

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You might consider adding the old address to the company's homepage, stating something like "Former address prior to Abruzzo village authorities changing the street names:".

This would perhaps allow Google Maps to associate the business location with the version of data they have on hand for that area.

However, I find it odd that the business isn't ranking for the town name searches, regardless of any street name changes. Most consumers do not search by street name, and the business assumably should be associated with the town name both before and after the road names altered.
5:09 pm on July 13, 2010 (gmt 0)

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Hi Silvery,

Thanks for taking the time to reply. Abruzzo isn't a town but a region (like an English county). Searching for the town would certainly have brought up the business but would have been far too specific (no-one's ever heard of it).

The good news is that as of a minute ago and, clearly, after having made the changes outlined above and given Google a little time to sort itself out, the site is currently number two in the map search results - going in the right direction :o)

Thanks again.