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Listing One Site in Different Google Map Regions

     
4:45 pm on Nov 27, 2009 (gmt 0)

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Hi

Quick one on Google Maps. If you have a site targeting local regions i.e.

example.com/liverpool
example.com/manchester
example.com/london

How can you register each page as a local business so it appears in local searches i.e. "liverpool business". Each page promotes a business and has local information including phone number + physical address. Do I need to register each page as a local business listing ? or just register the site overall ?

Thanks

7:04 pm on Dec 2, 2009 (gmt 0)

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Well, it depends.

The words you use in your post ("targeting local regions" & "each page promotes a business") makes it sound like your website is a directory or yellow page type website. If that's the case, you can register the entire site as a business that provides that type service but only under your phsical address location.

If you have real, physical locations in those 3 markets, you can have listings for each.

But if you're a directory-style website talking about a plumber in London, you can't list your page as a plumber in London.

If you're a plumber that has offices in those 3 locations, yes, you can have 3 listings.

6:39 am on Dec 3, 2009 (gmt 0)

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You would require three( or n number of) physical addresses in the respective locations where you want your site to be listed.
12:07 pm on Dec 3, 2009 (gmt 0)

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Thanks for the info. The website is not a directory. It's a business with a number of regional offices, so there is a physical office in each region. There are a lot of searches around regional areas for this business i.e. "manchester keyword", so I just wanted to check each office could be targeted at that region in Google maps.
4:40 pm on Dec 4, 2009 (gmt 0)

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It sounds like you have a valid reason to have multiple listings in Google Maps, then ("valid" according to Google's Local Business Center rules, that is).

As others have found, you might find it challenging to accomplish the verification process Google has in place to establish that you should have owner priviledges for each location. If that's the case, you can sometimes establish owner verification for your main location, and then get approval to do a bulk upload of data for the other locations.

If you're a new business with these outlets all just opening, you should get listings in major yellow pages as well, to help establish that your business is "real" in Google's eyes.

11:58 pm on Dec 25, 2009 (gmt 0)

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I would like to add that if your business is competitive you can find some great articles out there for local search ranking fators, good oportunity to compete/get exposure in different markets.