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What is the google local logic?

     
1:36 pm on Sep 22, 2009 (gmt 0)

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Hello everybody.
Could somebody teach me please, why in first case google doesn't give us any results from local search, but in second case it does? :

1.

http://www.google.com/search?hl=en&q=san+diego+apartments&aq=f&oq=&aqi=g-e2g8

---------

2.

http://www.google.com/search?hl=en&q=san+diego+apartments+92101&aq=f&oq=&aqi=

[edited by: anallawalla at 2:32 am (utc) on Sep. 23, 2009]
[edit reason] delinked search example [/edit]

4:18 pm on Sept 22, 2009 (gmt 0)

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Could be that in the first search it was a more generalized geo search and doesn't know exactly what you're looking for. Consider it more of a broad search.

The second was more targeted, more refined. Thus it will serve back targeted local results.

Hope that helps. ;)

2:59 am on Sept 23, 2009 (gmt 0)

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integer09,

I delinked your example search (we generally don't allow specific searches but this one is educational).

I can only guess why the ZIP code is generating the map. I'd expect both examples to *not* show a map, as the search is too ambiguous to convey whether it relates to a sale of a good or service. e.g. apartments for sale, apartments to let, etc. The search might well be for historical research or someone looking to share an apartment. Being a borderline query, I am guessing that the ZIP code tips it into the commercial intent area.

OTOH, an obvious service or business such as any of the trades nearly always produces a map for a large locality.

6:43 am on Sept 24, 2009 (gmt 0)

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I get similar results using other citynames... map showing with search using ZIP. The cityname is necessary, though... searching for "apartments" and the ZIP with the cityname doesn't generate the map.

In one local city search I tried, there were three results...

1) BusinessName Apartments, with its own website...
2) FancyName Apartments, apparently a now-vanished listing on a nearby city rentals listing page, linked in the serp...

...and... particularly interesting...

3) one was a classified ad with the title Cityname Apartment, with the only contact info being a hotmail address. I'm thinking the ad was perhaps a Google Base result, as there's no url of any kind associated with it.

As to why only the query with the ZIP returns the map, apparently Google is looking to provide localized rental classifieds, and ZIP granularity is probably what they consider useful.

They're stretching hard to fill even three slots, but it looks like they are trying this out. I don't think Craig's list needs to worry just yet. ;)