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How many listings with One Phone Number?



4:07 am on Sep 15, 2009 (gmt 0)

5+ Year Member

Hi guys,

Let me know how many listing can I do using one single phone number in google maps/local?

Is there any penalty on excessive use of same phone number for multiple listing?

Thanks in advance.



5:52 pm on Sep 15, 2009 (gmt 0)

5+ Year Member

If you have a bona fide reason for using one number across multiple listings, then you could do so without incurring problems. Consider major chainstores and hotels which use toll-free numbers, for instance.

Caveat to this is - if you don't have an actual street address for each of your listings, you may end up getting penalized for trying to spam the index.

Ideally, your outlets should already all have listings within Google, and you're now simply trying to update/enhance/standardize them. It's suspicious if you're trying to bulk-add a bunch of businesses all at once with identical phone numbers - that could attract a human review of your submissions. If you are validly opening a bunch of new locations, you need to also be getting your info into many yellow pages data aggregator databases as well, such as Acxiom and InfoUSA. Those feed also into Google Maps, at which point it's a lot more trustworthy looking.

[edited by: bakedjake at 4:30 am (utc) on Sep. 16, 2009]
[edit reason] No specific searches, please and thank you. [/edit]


4:04 am on Sep 16, 2009 (gmt 0)

5+ Year Member

Thanks for the reply Silvery.

The problem is that one of my client wants that I should do his listing for all major keywords (as all his competitors are doing and getting ranked) to get maximum traffic. However, as per LBC guidelines only Business name should be used which I tried to explain to the client that it might lead to spam. My problem is we cannot setup multiple number/addresses if I go ahead and do these keyword submissions, so what can be the best way forward.

I really hope Google could see/penalize the competitors using same addresses and phone numbers most of the times along with same URL for keyword listing...


10:28 am on Sep 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The point Silvery makes about getting into many databases of local businesses is VERY valid, it's very useful to have many consistent listings in many trusted places - ideally with a link to your website, but for Local, Google does not need there to be a link (sometimes it costs to get a web link and not all directories are value for money).

I regards to spamming the local listings on Google, it's not something I would recommend - Google has a track record in areas such as Search and AdSense of banning sites or people for infringing the guidelines, and those bans can be permanent. It may be possible to get some benefit now but your client may live to regret it. There are better ways to get better qualified traffic. Additionally, the rules are changing often so your work may be short lived regardless of any potential penalty.


12:29 pm on Sep 16, 2009 (gmt 0)

5+ Year Member

I wish client could understand as I am pushing him back from multiple keyword listing from past 4 months now, however all the competitors are ranking well with this strategy above the organic results in maps.

Though we are mostly on #1 of organic traffic on google but are below these maps listing.

Anyways, will try to explain him again...


6:43 pm on Sep 16, 2009 (gmt 0)

5+ Year Member

If he still wants to do it
he should sign up for a service like Ring central and get one phone number for each keyword


10:09 am on Sep 17, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If a client is #1 in the organic listings for many terms that deliver traffic then you have an easier route to getting them to agree to stick with the "rules".

I don't have precise numbers but the value of being #1 in organic is much higher versus #1 beside the map (even though it's often above the organic results). We have seen a small reduction in visitors over time as the "10 packs" have spread through local results - it started on only a few defined seaarches and is growing in number all of the time as Google get more confident. I know the vast majority of people are still using the organic results as they have more information than the listings beside the map. It may be that the 10 packs attract 15% of the clicks on pages with them, but you are still looking at 85% or so being on the organic listings - do you want to put all of that traffic in jeopardy? The reason others are spamming local is because they are not #1 in organic - they need to, your client does not need to spam local.

Also, I would find many searches that they get traffic on that do not trigger a map, and show them to your client - it's still the case that the vast majority of searches you will get traffic from won't trigger a 10 pack (unless you are unusual). If your traffic profile is anything like normal for a local business, you'll be attracting traffic on many long tail searches that are unlikely to show a 10 pack for some time/ever.


10:49 pm on Sep 21, 2009 (gmt 0)

5+ Year Member

inbound, I think there's some indications that the 10-pack may be getting more clicks than organic for local searches. There are some significant indications that many business directories ranking well in local SERPs are now receiving less referral traffic from Google, following algo changes that make the 10-pack appear more often.

However, it's possible that users are differentiating better, and they could be clicking directly to business's websites in the organic listings at a greater rate than directories - there are no industry statistical reports which have studied the difference as far as I'm aware.

Still, I'd suggest that there's likely an overall trend of increasing clicks going to the 10pack versus the organic listings, and I'd even venture to say that things could've flipped to the point where 85% of clicks are going to the 10-pack and 15% to the organic listings.


11:38 am on Sep 29, 2009 (gmt 0)

5+ Year Member

Hey Guys, thanks for your replies. For now, I have again convinced the client against spamming the Google local and I am hoping Google will take action(algo change) against business that are spamming before my client again demands to be listed with all keywords.

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