Percentage of users who first click on Google local/business results?

How many choose local search over organic?

[jastra]

Can anybody cite reputable stats on the percentage of users who click on Google local/business results when presented on the same page with Adwords and organic results?

Barring any industry stats you know of, do you have stats from your own sites?

[jastra]

OK, would anybody care to try an educated guesstimate?

Thanks for anybody's input.

[inbound]

It's hard to say - given that it's data that Google controls. I can say that a good proportion of people still click on organic listings; probably still well over 80%.

Sorry that I don't have a better answer.

[jastra]

Hmm. I wonder if it's as high as 80% to the organic. Especially when a "10-pack" can put the organic SERPs below the fold. Then of course you'd have to calculate in the clicks on the Adwords ads.

Thanks for the reply.

[inbound]

I should clarify that the 80% is meant to be 80% of what it was before the 10 pack (or any other variant) was there.

I estimate this because of the pattern of clicks we have seen as the scope of the 10 pack widens (it has been covering more places and categories over time, and we have identified new searches by the lowering of visitors for those terms in comparison to overall traffic and with the same organic positioning).

[anallawalla]

Google doesn't tell its Onebox content provider partners how many impressions occur or how many clicks occur on a onebox listing, so very few people within Google would know that information.

Content providers can count how many click through to them. Most of the useful information is available on the "more info" page without needing to click through to the data provider. Therefore any guesses made by the content provider would be unreliable.

It would be a good project for the eye-tracking consultants.