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We just heard about a company that received a service mark for "City Service" (where "City" is the name of a major city and "Service" is a common medical procedure). They are apparently threatening legal action against anyone using "City Service" on their sites. This pretty much includes every single online yellow pages/directory site.
Just to make things more interesting, the company isn't even in "City"- it's located on the other side of the country!
Oh, and if you go to the site, they have a special "'City Service' Yellow Pages" page. Hmm, there are lots of listings that have "City Service" (without the (R) identifier) for keyword stuffing.
It's beyond me how they were able to acquire the service mark in the first place for such a generic name. Has anyone ever heard of having a service mark or trademark challenged (and revoked) after it's been issued?
If this holds, I see a "great" opportunity for shysters to start shell companies, registering "city service" names, and generate revenue from lawsuits. Definitely very chilling in the local scene.
The easiest thing to do would be to change the page title to "City, State Service..." instead of "City Service..." But I hate to give the person the satisfaction.
But would also hate to spend the time, money, and effort to fight it.
Is this in the US?
I know that in the UK trademarks can be given for different types of usage - for example you cannot (easily, if at all) get a trademark of the word-mark "City Service" but you can easily get a trademark on an image of the same words (the image trademark does not stop people for using the words, it just stops them from using the image or anything confusingly similar) - this also applies to the font and colour of text if it's distinctive, so you can get image trade marks that look like text trademarks to the untrained eye (which makes people do things that they don't have to).
Is the trademark for the use of the words or the graphic?
Took the path of least resistance and changed the category name from "Service" to "Service Treatments."
(BakedJake- in regards to your PM, she actually called several times, not just e-mail. I'm just glad I didn't have to deal with her. I probably would have fanned the fires. :) )
I don't know what I would do, the path of least resistance is always appealing but "Prior Art" is a friend in such cases (usually refering to patents, but widescale usage of a term in an industry prior to filing of a trademark would be enough to make a case for recinding the trademark).