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Does anyone know how one gets chosen to be such a trusted source of reviews? Anyone have any experiences they can share?
We have a ton of reviews on our sites and a stringent editorial policy, but was wondering how to become a source of reviews as well.
There are a few hoops to jump through and it can take a couple weeks but everything I have listed through this has shown up in that local maps/business results.
In our case (at two employers), we had long-standing relationships with G and Y, not related to being a content provider, e.g. major supplier of technology, major AdWords customer, major publisher, etc, so the content approach came to us, not the other way around.
OTOH, if you are a future big brand but have good content now AND can see a gap in the current G offering, call Google's main number and ask to speak to the partnership manager for Google Maps (or whatever). Don't assume you will get rich (directly) from this relationship. ;)