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They seem to have some major technical problems. Business owners are almost freakin out there. Listings verified back in July and August have still not been updated.
[edited by: SEOPTI at 1:31 am (utc) on Nov. 2, 2007]
Understanding Google Maps and Yahoo Local is a terrific blog(not mine) that covers many of these issues.
I would have removed this kind of posting if it were my froum.
Seems like they don't check their own forums quite often, at least the local forum has been abandoned.
Its not a guarantee, but some things have been updated more quickly.
Its a system in need of lots of fixes, no doubt though.
Give them the business name, url, address, phone number, and any specific information. Then give them the necessary changes. Once they know the specifics they are pretty good at making changes fairly quickly.
2. If there is something outrageous that is not getting a response bring it up to some of the people in SEO that get reviewed by google, such as Barry Schwartz at seoroundtable, Danny Sullivan at searchengineland etc.
Its been amazing to see some outlandish things fixed quickly once they got publicity.
I suspect Chris Silver has good insights into G maps, tho I haven't frankly read his stuff recently. I'm working w/mike to test some of the characteristics of G maps rankings and we are using bill slawski's writings on the G maps patents (sorry I don't have the reference but it can be found at seobythesea.
I'm very eager to hear from anyone else who seems to have great insights.
I think that g maps only has significant inpact if and when it appears as a onebox insert in local searches in organic search...but when it does show up it has in those onebox inserts it has a dramatic effect, dominating the Google search page.