Local Search Traffic Percentages By Hour

[inbound]

If you've ever wondered when people search for 'Yellow Pages' related stuff, wonder no more. Here's data from millions of visits to our UK site (graph bit added for better visualisation):

00:00:00 1.16% ######
01:00:00 0.60% ###
02:00:00 0.38% ##
03:00:00 0.29% #
04:00:00 0.24% #
05:00:00 0.26% #
06:00:00 0.44% ##
07:00:00 1.18% ######
08:00:00 3.13% ################
09:00:00 6.08% ##############################
10:00:00 7.44% #####################################
11:00:00 8.05% ########################################
12:00:00 8.02% ########################################
13:00:00 7.85% #######################################
14:00:00 7.89% #######################################
15:00:00 7.78% #######################################
16:00:00 7.63% ######################################
17:00:00 5.94% ##############################
18:00:00 5.08% #########################
19:00:00 5.03% #########################
20:00:00 5.06% #########################
21:00:00 4.68% #######################
22:00:00 3.61% ##################
23:00:00 2.18% ###########

[earlpearl]

Thanks for the info. My local business has similar traffic stats. Our visitors visit us primarily during the work day, and most of the traffic hovers around the lunch hour and midday.

They reach us primarily by having bookmarked us and returned to the site or via search phrases. Of interest, we have been a yp advertiser for decades previously in hard books; less so now....and have some exposure in IYP.

[inbound]

I forgot to add that the stats are for combined weekday and weekend days. The stats during the week favour working hours more - with evenings being better than shown at the weekend.