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Local news should not have to work that hard for their traffic. Search engine love, as a source of traffic for a local news source, should be tiny - accidental stuff - particularly when the word or topic of interest is "news".
Now, "used cars for sale"? Things like that? Sure, if they are selling local listings.
But not "news". Quality reporting and editorial staff should be sufficient to generate the local buzz necessary for either bookmarking or "simply known" (direct nav) search.
All that aside, yes, "news" . . . too . . but if they are the quality local news source that should already be handled.