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They largely seem to resell the service from Localeze (which is front for Amacai) and add on some other distribution.
I cannot really tell what is going on, though. Their websites are largely uninformative and sending sales inquiries returns riddles. I have no idea why they are so secretive about what they actually do for the service fee.
For $200/location, though, I need to know more before I can recommend such a service to my clients.
BTW have you ever listed a local bricks and mortar business. It is much more difficult than listing a website or a national business. The IYP's and local search sites are atrocious. They are slow and buggy - usability is poor. They all work differently.