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Previously, for certain business category keywords, they would display three of their local directory listings at the tops of pages. Last year, they began to display a small map along with one listing for business name searches. Now, they're displaying the map along with the three listings from category/keyword searches that include a locality parameter.
This effectively pushes down all the other organic search results on the pages where this occurs.
So, is it reasonable to expect that the click-through rates for all those pushed-down organic listings might decrease as a result?
I'm evaluating changes and impacts and one quick thought is to immediately add ppc on a variety of phrases where my site was once total domination and now isn't.
I wonder how much of an increase in current ppc might come out of this and what bodes for the future.
We started to see a significant rise in Google Local referals a little while ago as we show in the related web pages for many businesses. This number will probably rise even further now.