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Big city folk may be inclined towards emails, and mailings.
While "in the country" folk may not even have a clue about email, but will receive mailings.
I really have no suggestion, ('cause I live in a "cow-town" now...having moved from Chicago) but I simply wanted to point out the vast differences in geo-location would stop some types of contact "cold"...
Best of luck!
[edited by: Terabytes at 7:21 pm (utc) on Oct. 20, 2006]
The quality exercise is meet them in groups: Board of Trade or Chamber of Commerce, clubs that attract business people such as Rotary, local beautification projects, industry conferences, etc.
You can simply join and network or you can get invited as a speaker or...just use your imagination.
I feel their are two populations of potential customers looking for services; those who are inclined to search by PYP and those who will search on-line. I further believe the on-line searchers can be segregated into those who will use a generic SE, vs. those who have a bias towrds IYP.
Do your clients who leave the PYP behind not feel they are abandoning a viable customer acqisition channel? From where I sit organic seprs have by far the best ROI, but I personaly think it's premature to walk away from the PYP - in most markets anyway.
You could talk to them about letting you write an article for thier newsletter. Or inviting you to speak at a monthly meeting. (In some cases, you may need to pay for the privilege.) If you're local, joing the CoC would probably improve their disposition towards you.
Speaking generally they are conditioned to buy print. Hold your nose and pay the price. Surely print YP works well for many but the small guy I am after can't pay for top print placement. The IYPs and search engines are a great equalizer. This is the pitch and once they get a taste the print budget diminishes and the digital budget advances.