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Short summary of the API "guide". One thing that caught my eye was the following quote, which reminded me of my earlier post about the economic considerations of a "feet on the ground sales force" in the online economoy.
The way ads are sold is also a factor. Rather than relying on a high-cost salaried sales force to sell paid search and lead generation ads, the report suggests publishers may want to implement self-serve buying platforms through third party vendors like <removed>
The original news release from the API website:
American Press Institute Report Details Potential Solutions to Newspaper Industry Growth Challenges [americanpressinstitute.org]
You can request a copy of the report by email via a link on the above referenced article page.
Is newspaper classified advertising that far removed from print yellow page advertising? Definitely different model: media/content + ads versus "just ads", spruced up with local maps, etc.
Newspapers and yellowpages once were the beating heart of local advertising. They still are, but what I'm seeing is a) a dwindling of their size/content; and, b) the disappearance of the local "free news" sheets.
The justifications that locals give for spending $.50 for the daily rag are a) the need to read local political nonsense; b) high school sports; c) obits; d) car accidents and fires. Not much else.
Local advertising in newsprint: Whither it goest or goest a withering?
How long before print anything is a quaint thing of the past? Maybe a book or magazine to read on an airplane.
Self help guide for newspapers? Ummmmm . . abandon hope that the old model will survive another 10 years and do what you have to now?
Is the withering of local print "news" an opportunity for broadcast news to "fill the gap"?
What happens when local political meetings are all webcast? (Besides no one watching.)
Local high school sports? Are high school websites going to do a better job, once the geezers in charge fo the high schools website/server let the youngin's take control?
Obits? Might someone simply aggregate data from the local funeral homes?
To borrow a line from Kurt V. "So it goes".
So it goes Billy Pilgrim. ;)
[edited by: Webwork at 9:31 pm (utc) on Oct. 2, 2006]