Forum Moderators: anallawalla & bakedjake
Why Local Search Matters [webmasterworld.com...]
Nationwide advertising on IYPs gets much easier with consolidation [webmasterworld.com...] + Yahoo deal increases coverage further
Dex show the way for IYPs when partnering with big Internet properties [phx.corporate-ir.net...] [forbes.com...]
Local online ad spend soars 28% [mediaweek.com...]
The rise of Local Search; 70% of users now use localised search (kelsey blog) [blog.kelseygroup.com...]
Local Search gains more support: an example of a real campaign and how it changed an individuals perceptions of Local Search [clickz.com...]
Local Search stats from Chicago (Post 3) [webmasterworld.com...]
Interchange buys Local.com for $700,000
Canadian IYP consolidation nears 100% with purchase of SuperPages.ca
IYPs fall behing in Local Search battle [clickz.com...]
Projected Local ad spend by Kelsey/eMarketeer, interesting [kelseygroup.com...]
Search Engine Roundtable Local Search article [seroundtable.com...]
AOL Local Search [localsearch.aol.com...]
Article on Google showing movie times [clickz.com...]
Kelsey Local Media Blog [blog.kelseygroup.com...]
Interchange introduce Local Search via sms [smslocal.com...]
Chicago's excellent guide to getting people interested in paying for Local Advertising on your site [webmasterworld.com...]
Estimates for 2005 per city Local online ad spending [iab.net...]
Maps are expected on Local Search results pages, unless the Local Search is for a service that comes to the user.
The Yellow Pages Locals Search Guide, Good to see who is who and what IYPs are doing/missing [localsearchguide.org...]
Monster starts Local advertising campaign (2005) [clickz.com...]
Google Zeitgeist shows Local terms popular (2004) [clickz.com...]
You should not forget that Local Searches may be conducted by people from further away who are looking on behalf of someone else or may be re-locating.
SMEs that are likeley to use online marketing: [kelseygroup.com...]
Yahoo Local Bolsters Local Search Business Listings: [searchenginewatch.com...] - Companies wishing to take advantage of the free site and listings in Yahoo Local should visit [listings.local.yahoo.com...]
When considering whether to pay for enhanced IYP listings you should probably do a few localised searches (e.g. 'your service' 'your town' [google.co.uk...] ) on the major search engines to see whether the IYP inquestion ranks well or is advertising on those terms, . This would bring more traffic to their site and add value to purchasing from them.
Thanks for taking the time to put it together.
