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Canonical, Ubuntu's parent company, has added Amazon search results to the upcoming Ubuntu 12.10 Unity Dash search function. Some users hate this and have declared Ubuntu to be adware. Mark Shuttleworth, Ubuntu's founder, has replied that this response is FUD. Here's what really happening.
First, yes, when you do a search from Unity Dash in Ubuntu 12.10, besides the usual search results you'll also see a More Suggestions results box. This will contain, not ads, but search results from Amazon. This is part of the integration of Web apps into the Ubuntu desktop. In addition to the Amazon integration into Ubuntu search there's also a separate Amazon search app. and forty plus other "Web site apps" such as BBC News, Facebook, and Reddit will be available.
Ubuntu 12.10 Unity Dash Update To Incorporate Search Results From Amazon [zdnet.com]
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